My favourite Scandi-style bloggers

Have you ever looked at someone and thought, ‘Wow, they look amazing, but I’m not really sure why….?’

They’re wearing old jeans and a t-shirt, slightly scruffy boots and chunky jumper. It’s almost exactly the same outfit I wear everyday. But why does theirs look so much better?

If you’ve ever been to Scandinavia you will have undoubtedly encountered this conundrum. It’s called the Scandi-style effect. They’re just all so damn stylish and this was basically what I was saying all weekend in Gothenburg.

Scandi style is relaxed and understated. It’s that ‘I woke up like this’ look which actually takes hours to perfect.

Another thing I’ve noticed about Scandinavians is this healthy glow they radiate. They’re not all tall and blonde (although a crazy amount are!) but they’re all lean, healthy and sporty looking.

This Scandi-style phenomenon seems to be a lifestyle. It’s healthy, active, easy-going and it isn’t taking itself too seriously.

Here are some of my favourite Scandinavian style bloggers…

This is mainly a series of streetstyle photos from Stockholm’s uber stylish locals.

Scandinavian bloggers

I’m currently loving the posts from Morocco. Travel + fashion + fitness inspiration is a winner in my eyes. There are a few different bloggers/models part of this group so it’s worth checking out a few.

Scandi fashion blogs to follow

It’s all about the details.

Scandi fashion and style

Food styling at its finest.

Scandinavian design blogs

I want her hair. And every single item in her wardrobe.

Scandi fashion blogs

This is almost all in Swedish but, let’s be honest, no one reads the words on a fashion blog. I love this girl’s ability to be a chameleon. She looks like a different person in each post.

Scandinavian fashion blogs

Vintage design and pretty things. What’s not to love?

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Go straight to the travel section and you will not be disappointed. Apparently this is the biggest blog in Sweden!

Scandi style blogs

Pretty pictures and Isabelle doesn’t seem to take herself as seriously as the other bloggers. Expect lots of smiles and colour.

Scandi style blogs to follow

Do you have any more Scandi style bloggers to add to the list?

 Come back tomorrow for a shopping and design tour in Gothenburg.


Monica is the founder and editor of Fujiidenki. She began the blog in 2009 when she left the UK to travel around Asia and Australia for two years. She's now a professional blogger and has travelled around the world in search of stylish adventure travel.Monica has recently had her second baby and is determined to prove that travelling with a baby is possible!

SHOWHIDE Comments (14)
  1. Haha, yes, I have. I definitely know the feeling. I noticed that when I visited Stockholm earlier this year. Thanks for the blog links I’ll check them out 🙂

  2. I am obsessed with Scandinavian fashion blogs! I pretend that I’m reading them to practice my Norwegian, but that’s a total lie – especially considering how many of the ones I now follow aren’t even in Norwegian. Angelica Blick and Ulrikke Lund are two of my favorites (Ulrikke Lund actually writes in Norwegian, not Swedish).

  3. You are so right! There is something in the water over there, I swear. They are all gorgeous and stylish. I love perusing the Scandi blogs.

    Kenza has always been a fav of mine.


  4. Ooh these blogs look very addictive! Thanks for sharing. I’ve never thought to check out Scandanavian bloggers before, they look so cool 🙂

  5. Can’t say I’ve had this experience since I’ve never been to Scandinavia, but I know the feeling of someone pulling-it-off just right! Frustrating and inspiring all at once. Thanks for the new leads and inspiration, and happy New Years!

  6. Great piece, and beautiful blog! There is a definitive sense of style all over Scandinavia – the population here is very style conscious indeed.

    I’m going to Stockholm next week – my hometown actually – and I haven’t been for a long time. It’s freezing at the moment – what to wear? Haha, guess I’ll have to dig up some old fur and moon boots – I also have a trip up north closer to the weekend, and you can rest assured the temperature there would challenge any stylish blogger… I’ll do my best! You can see the results, and more travels on my blog if you like 🙂

    Xx Alexia

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Fujiidenki Travel Blog

Fujiidenki is a blog about stylish adventure travel and affordable luxury.

We believe luxurious travel can be affordable and isn't just for the rich. Follow along with our worldwide adventures as we share our trips and tips for incredible travel experiences on a modest budget.